AXE Facebook App loads you up with the ladies
You gotta hand it to AXE – they live, eat and breathe their consumer. You know the AXE consumer, right? They are young, hormone crazy males spending the majority of their day thinking about the ladies.
AXE has some of the best ad campaigns out there – true to their brand and their fans. They just launched another great one – the Facebook multiple girlfriends app, which generates a fake relationship-status update, which adds multiple women to the user’s status.
Below is a photo and case study, courtesy of Adweek.