How long have brands been trying to figure out how to use YouTube to build their brand or drive sales? I would say since inception, and there are very few who have done it well. So, when I saw the Adverblog post on the new YouTube channel by French Connection, I had to investigate for [...]
Posts Tagged ‘viral’
How to start a meme
August 12th, 2010
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The reason I am writing this post is because a lot of people were duped (including myself) by the Quitter Dry Erase Girl, who apparently quit her job with a bang. One day after the hoax, thechive.com came out to tell us we were pawns in their little game. It was a great game – [...]
Posted in Marketing, Mind Blowing | Tags: dry erase, how to go viral, how to start a meme, keanu, keanu reeves, Marketing, meme, sad keanu, social media, the chive, thechive, viral
Heck yeah it will blend! The success of a Blendtec’s Will It Blend Campaign.
July 10th, 2010
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Have you ever heard of Will It Blend? You know, the amazing videos featuring one man, one blender and one product. I haven’t seen the videos in a while, but then I happened over to B.L. Ochman’s blog post and all those feelings came back to me. B.L. Ochman lists the Top 7 Reasons why [...]
Posted in Uncategorized | Tags: blendtec, viral, viral campaign, viral video, will it blend, you tube, youtube
Failure To Launch
May 27th, 2010
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Don’t you wish all things came with instructions? I do I wish we had instructions for a lot of things…like this great instructional guide on “how to eat a shanghai dumpling.” In the rush of life, we sometimes take things for granted and do away with the instructions. It may be okay to skip the [...]
Posted in Marketing | Tags: buzz, ce, ce marketing, go to market, go to market plan, go to market strategy, gtm, how to launch, launch a product, sociaal media, viral, vision
